Banco Real: Banking on Sustainability - Case Solution

1. What did the bank (Banco Real) want to achieve before starting the

change process? Was the path of social/environmental responsibility the best way to do it? What other alternatives could he have?

The bank (Banco Real) wanted to build a new culture and differentiate itself from the other banks. The sizes of the merged banks were different, and the reflection of Fabio Barbosa was logical as to who bought who.

ABN, of a smaller size in the Brazilian market, buys one of the largest and most recognized banks in Brazil, with large size. The above implies building a culture for the new bank, generating commitments, and being sustainable over time.

Then, the environmental sustainability approach arises, and the bank’s responsibility when it finances projects is to act under an ethical parameter based on doing things correctly. This involves reviewing the credit projects and verifying that they comply with the sustainability and responsibility policies that Banco Real has defined.

It should be promoted in the culture of the bank that these policies are followed. Along with this, it is reinforced that the client is the most important consideration.

If they are correct in their actions and the client feels satisfied, the way of seeing things is transmitted to the organization. The organization manages to be credible and achieve better benefits.

This would be advantageous not only economically but would also redound to the bank’s social responsibility. Banco Real would be able to pass on its beliefs to society and promote a sustainable culture.

In my opinion, this sustainable culture is…